"AKYNZEO Before Chemo." Simple, clear, and memorable.
Taking AKYNZEO before your chemotherapy treatment can help prevent chemo-related nausea and vomiting.
We developed 4 patient campaigns and tested them with patients, healthcare providers, and caregivers across the US. The patient imagery and testimonials, paired with the line "AKYNZEO Before Chemo" really resonated in market research. We provided patients with a clear and concise picture of what the drug does and why they should use it.
This campaign launched in early 2018 and can be seen on their patient website, brochure, videos, and all other patient-facing tactics.
Designed on behalf of Artcraft Health.