Coloring Therapy - Sanofi Genzyme ASCO Conference Booth.
Like meditation, coloring promotes relaxation by focusing the brain on the present moment.
We invited ASCO attendees to:
• take a moment of mindfulness and experience the power of coloring therapy
• participate in the creation of a custom adult coloring book for patients with cancer
• learn more about resources available for patients from Sanofi Genzyme
This booth was a huge success! By the end of the conference the entire wall was colored in (see image). This project was a great example of education and engagement coming together.
Designed on behalf of Artcraft Health.