This high science animation is for healthcare providers. The animation team and I wanted to break out of the usual mechanism of action (MOA) format and create a piece with a brighter and more exciting color palette in a diorama-style environment. This style places the molecules front and center on the stage and allows the viewer to focus on the story. I worked with the medical animation team on the overall concept, storyboarding, and motion graphics on this project.
Designed on behalf of Artcraft Health. Currently in med-legal review.