Developed logo/branding, stationary, website and other tactics for this fresh and compassionate company.
PrevailRx is a meal preparation and delivery service offering delicious, fresh, locally sourced meals designed specifically for cancer patients.
Eating well before, during and after cancer treatment is critical to winning the fight for life.
Menus are crafted by a dynamic team of physicians, certified specialists in oncology nutrition, and chefs working together to create meals with the optimal nutrition for patients undergoing chemo and/or radiation therapy.
The client wanted a unique way to present financial data about their customer’s journey to getting a flu vaccine. We turned a boring Excel spreadsheet into this interactive, eye-grabbing presentation. Check out the video to watch this Powerpoint presentation come to life.
Coloring Therapy - Sanofi Genzyme ASCO Conference Booth.
Like meditation, coloring promotes relaxation by focusing the brain on the present moment.
We invited ASCO attendees to:
• take a moment of mindfulness and experience the power of coloring therapy
• participate in the creation of a custom adult coloring book for patients with cancer
• learn more about resources available for patients from Sanofi Genzyme
This booth was a huge success! By the end of the conference the entire wall was colored in (see image). This project was a great example of education and engagement coming together.
Designed on behalf of Artcraft Health.
This is my happy place.
I am passionate about logos and branding. This page shows some of the logos that I have developed for clients over the years.
Over the years, Ethicon has developed a plethora of tactics containing information about the benefits of bariatric surgery. The Ethicon Bariatric Toolkit brings all of these tactics under one roof. This clickable PDF provides hospital employees with a wealth of information about bariatric surgery while granting them access to dozens of videos, brochures, excel spreadsheets, Powerpoints and other educational documents.
To promote this toolkit we developed an animation that was sent to hospitals. This animation highlighted the toolkits key features and provided information about how to download the PDF.
Designed on behalf of Artcraft Health.
JPG Photography is a young and exciting photography company based out of Philadelphia. I worked with them to develop a wedding photography pricing guide that showed off some of their amazing work and provided potential customers with pricing and other information.
Over the years I have worked on a number or self-promotional and internal pieces for Artcraft Health. These projects include internal emails, convention booth displays, the company website, etc.
Merck Packaging & Combination Product Commercialization tasked us with developing a visual journey that highlights key activities, milestones and events that leads to patient centricity. This journey is being implemented internally in a number of formats including display banners, brochures, emails, and animations.
Developed logo and branding for this cutting edge, start-up, medical animation studio. They wanted their brand to be clean, sharp, and modern. I developed the logo, website, business cards, stationary, and other materials for this client.
Logo development and branding for a lawn care company. Bright, modern, and green. The client wanted to incorporate his love of the outdoors into the logo.
Frankford Umbrellas make quality umbrellas for high-end hotels, office buildings and homes. They wanted a clean and professional site to show off their product and act as an online brochure. I chose a muted color palette, using only white and grey to let the vibrant colors of the umbrellas shine.
Over the years, I have worked on a number of videos and animations. I’ve ben on set at locations across the country and provided art direction to a team of talented animators, illustrators, and video producers. Whether it be designing call-outs, providing on set video direction, or storyboarding motion graphics; working on videos has become an unexpected part of my career that I really enjoy.
Just a small collection of some of the digital artwork I’ve created over the years. Most of them were created using an Apple Pencil and iPad Pro.
This iBook is an interactive product catalog used as a sales tool by Boston Scientific's Urology sales reps. The client needed an engaging catalog that could be distributed to sales rep's iPads anywhere in the world and used WITHOUT an internet connection. This catalog also needed to showcase product videos and rotating 3D models. The client did not have the budget for a custom app so an iBook was the best solution. We pushed the iBook platform to the limit with this project and it resulted in a great final product. Since then, our client has come back numerous times to add additional products and features.
Designed on behalf of Artcraft Health.
"AKYNZEO Before Chemo." Simple, clear, and memorable.
Taking AKYNZEO before your chemotherapy treatment can help prevent chemo-related nausea and vomiting.
We developed 4 patient campaigns and tested them with patients, healthcare providers, and caregivers across the US. The patient imagery and testimonials, paired with the line "AKYNZEO Before Chemo" really resonated in market research. We provided patients with a clear and concise picture of what the drug does and why they should use it.
This campaign launched in early 2018 and can be seen on their patient website, brochure, videos, and all other patient-facing tactics.
Designed on behalf of Artcraft Health.
This high science animation is for healthcare providers. The animation team and I wanted to break out of the usual mechanism of action (MOA) format and create a piece with a brighter and more exciting color palette in a diorama-style environment. This style places the molecules front and center on the stage and allows the viewer to focus on the story. I worked with the medical animation team on the overall concept, storyboarding, and motion graphics on this project.
Designed on behalf of Artcraft Health. Currently in med-legal review.
Laser Service Solutions offers the newest aesthetic laser and pulsed light technologies for a wide range of cosmetic procedures. This attention grabbing tri-fold brochure highlights some of their key products and capabilities.
